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Apple’s New Siri AI Is Ready to Get Personal

by Anna Avery
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Apple’s drastic overhaul of Siri, announced Monday at WWDC 2026, attempts to make the smartphone voice assistant more helpful, attuned to iPhone users’ personal data, and action-oriented. A major aspect of this Siri revamp is a partnership with Google Gemini to help power the AI tool’s underlying model as part of Apple Intelligence.

After extended delays, Apple is moving forward with a dynamic repositioning of Siri that changes how the voice assistant appears on iPhones and gives people a new way to access it: a standalone Siri app.

This revamp is expected to roll out to consumers later this year. Soon, users will also be able to have chatbot-style interactions with Siri and access past conversations, similar to the user experience on ChatGPT. Siri will also be able to use personal information stored on your phone—including what’s currently on your screen—when answering questions.

Before this announcement, Siri had stayed relatively static while the generative AI revolution raged around it. Other voice assistants like Google’s Gemini, Anthropic’s Claude, and OpenAI’s ChatGPT were able to eclipse Apple’s efforts in a short time.

“Over the last few years, with the growth of large language models, some of these assistants have gotten tremendously capable—while Siri has remained relatively programmatic and limited in what it can do,” says Avi Greengart, a lead analyst and president of Techsponential, a market advisory firm.

This new Siri can simply do more. If you want help composing an email, the revamped Siri can pull in contextual information from your Apple devices, like details tucked away in your Notes app, to generate a response for you. It can even compose draft texts to send to your groupchats. Siri is following a similar pitch set forth by other hot assistants in 2026: give the AI tool more personal info, so it can be a better helper.

Oral History

In 2011, when Apple decided to integrate Siri into the iPhone 4s, it was a breakthrough moment for smartphone voice assistants. This nascent version of Siri could check the weather, make appointments, and set timers. The Zooey Deschanel launch video where she lounges around in pajamas and asks Siri whether it’s raining outside is permanently etched into my brain. Rather than some app you needed to download, the voice assistant was now built right into the device.

As the years progressed, other companies’ voice assistants started to catch up with Apple’s Siri, leading to handwringing articles, in outlets like this one, about whether the iPhone maker was losing its edge.

This culminated on the WWDC stage in 2024 when Apple announced a bevy of new Siri features that were slated to arrive for iPhone owners. The company positioned these fresh, highly personalized updates as a core reason for buying a newer smartphone. When these AI features failed to materialize fully in a timely manner, consumers struck Apple with a false-advertising lawsuit and settled for a $250 million payout.

Despite the company’s early success with Siri, is Apple too late here to succeed alongside the next generation of AI assistants? That doesn’t seem to be the case, based on the company’s history.

“Apple has really done a very good job at standing on the shoulders of the giants that came before them and taking things forward,” says Ramon Llamas, a research director on the devices and displays team for International Data Corporation. “They did that with smartphones. They did that with smartwatches.” Success here hinges on how Apple executes on this new Siri and whether device owners feel like the updates are genuinely useful.

What’s Happening

At that same WWDC 2024 event, Apple also announced Siri’s ChatGPT integration, where users could start route their voice questions to OpenAI’s chatbot, if they wanted, for answers.

Siri’s standalone app is a move by Apple to make the experience of using its voice assistant feel up to the standards users might expect from an AI tool in 2026. This will let users return to chats they’ve had with Siri and continue previous threads. So, in addition to being just a voice assistant, the Siri experience is now more fleshed out, with the ability to send text requests as well as upload files.



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